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Social Media Manager resume example

Social media manager resumes should show audience growth and business impact, not just posting. Hiring managers look for platforms, follower and engagement growth, paid social results, content volume and tools.

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Key skills for a social media manager resume

  • Content strategy and calendars
  • Instagram, TikTok, LinkedIn and YouTube
  • Paid social advertising
  • Community management
  • Social analytics and reporting
  • Short-form video

Summary

Social media manager with 6 years of experience growing consumer brands on Instagram, TikTok and LinkedIn. Grew a beauty brand from 40,000 to 650,000 followers, manage EUR 1.2 million in paid social a year and turn content into measurable online sales.

Experience

Social Media ManagerFeb 2022 – Present
Natura Bissé
  • Grew Instagram and TikTok followers from 40,000 to 650,000 in 2 years
  • Managed EUR 1.2 million in paid social with a 4.1x return on ad spend
  • Launched an influencer program with 80 creators, driving 18% of online sales
  • Raised average engagement rate from 1.9% to 4.6%
Social Media SpecialistSep 2019 – Jan 2022
Desigual
  • Created 30 posts and 12 short videos per week across 5 platforms
  • Increased social traffic to the online store by 65%

How to write a social media manager resume

  1. Lead with growth: followers, engagement rate and reach, with before and after numbers.
  2. Tie social to business results such as traffic, leads or sales.
  3. Link to accounts or campaigns you ran so recruiters can see your work.

ATS keywords for social media manager jobs

Applicant tracking systems rank resumes by how well they match the job post. Use the keywords that appear in the posting you are applying for — these are the most common:

  • social media manager
  • content strategy
  • Instagram
  • TikTok
  • LinkedIn
  • paid social
  • community management
  • engagement rate
  • analytics
  • influencer marketing

Not sure your resume passes? Run it through the free ATS resume checker, or start from one of the free templates.

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